Global Head of Digital Experience & Platform Strategy

Leading the platform strategy for digital experience across the company, I direct two interconnected teams, the Quartz Design System and Shared Experience, governing how 250+ products across B2B and B2C look, behave, and feel as one, and preparing that platform for the AI era.

Key Achievements

• Unified design system and shared experience services into one platform strategy, giving 250+ products across B2B and B2C a single governed foundation.
• Grew design system adoption from 40 to 250+ products, making Quartz the default way digital products are built across the company.
• Built a practitioner community of 1K+ product professionals across design, engineering, and product, turning governance from enforcement into a movement.
• Launched the company's first GenAI integration pilots for the design system (Figma MCP, GitHub Copilot), so AI-assisted development inherits experience quality by default.
• Established cross-entity governance with brand, engineering, and IT leadership, aligning platform, brand direction, and technology roadmaps under shared decision frameworks.

Key Responsibilities

• Owning the platform strategy for digital experience: vision, roadmap, and investment case for the systems that power the company's entire digital portfolio.
• Directing portfolio-level governance: decision frameworks, contribution models, and quality standards that keep 250+ products coherent without slowing teams down.
• Leading and growing two cross-functional teams of 25 people total across 7 disciplines spanning product management, design, and engineering, including structuring their responsibilities and ways of working as the mandate expands.
• Driving the platform's AI strategy: piloting design system integration into GenAI development tools, leading team adoption of AI-assisted workflows, and defining the governance that keeps machine-generated interfaces trustworthy.
• Partnering with executive stakeholders across brand, IT, and the AI organisation to position experience as a company capability rather than a departmental concern.
• Representing the practice externally through conference talks, community leadership, and published thinking on design systems, governance, and AI.

Schneider Electric is a multinational leader in energy management and digital automation. It addresses homes, buildings, data centres, infrastructure and industries, by combining IoT, real-time automation, software, and services.

Organisation

A community of 1K+ product professionals

People across product, design, and engineering

Direct Reports

Two platform teams: Quartz Design System (2 squads) and Shared Experience

2 Product Managers

3 Content Strategists

4 UI Designers

6 Product Designers

8 Engineers

1 Accessibility Expert

1 UX Writer

Skills

Platform Strategy / Portfolio Governance / AI Governance / Organisation Design / Change Management / Design Systems / Executive Influence

Tools

Figma, Figma MCP, GitHub, Copilot, Claude , Microsoft Suite