Digital Art Director

Schneider Electric

Feb 2021 – Sept 2022

Reporting to the UI Design Director and part of the global design team, I define the visual language of all digital products, branding, and design system.

Key Achievements


  • 2 Award-winning pilot products, resulting in a 20% brand perception increase.
  • New direction validation by executives led to a 1M budget allowance for the design system.
  • Led a team of 10 designers in the implementation of the design direction in multiplatform pilot products.
  • Led cross-collaborative initiative between data scientists and designers to define the first transversal guidelines for data visualisation.
  • Created multiple presentation templates for onboarding, project portfolio, and team mission and activities, resulting in time savings worth 50k€ per year for the team.

Key Responsibilities


  • Defining a design direction and visual language for the next generation of Schneider Electric software and application.
  • Managing 4 designers' work and priorities.
  • Ensuring coherence between products and transversal collaboration between product teams.
  • Mentoring and supporting product designers in following best practices and standards.
  • Create components aligned to the new visual style.
  • Initiate illustration and motion language for interfaces.
  • Increasing product designers’ motivation and quality of craft by constructively guiding them through applying design guidelines and processes to deliver the best experience for their users.
  • Proactively streamlining design processes and addressing design operations gaps with scalable solutions.

Schneider Electric is a multinational leader in energy management and digital automation. It addresses homes, buildings, data centres, infrastructure and industries, by combining IoT, real-time automation, software, and services.

Design Organisation

1 VP, 2 Directors, 10 product designers

(+80 designers outside of the team)


Direct Reports

Lead role in a team of 10, Mentorship for 20+ designers


Remote Workshop Facilitation / Creative Direction / UX-UI Design / Mentorship / Design System / Design Ops



Figma, Adobe CC Suite, Figjam, Gather, Microsoft Suite